Creative Direction
The TRID Zombie
To keep a weary audience engaged with a complex industry change, I designed the TRID Zombie campaign for the annual RQUG Conference. Title agents had spent months navigating new legislative requirements, so we acknowledged their frustration while making the topic memorable—and even fun.
The campaign centered on a plush “TRID Zombie” hidden around the conference. Attendees “stuck it” with personalized safety pins and redeemed a collectible button, adding to a beloved RQUG tradition. The zombie became a sought-after sighting, sparking laughter, easing stress, and reinforcing key educational sessions.
A playful campaign that turned regulatory fatigue into engagement. The idea was such a hit, it earned praise from ALTA, became a photo-worthy centerpiece, and was even adapted by customers in their own offices.
Sent Church
Sent Church needed a cohesive, immersive worship experience that aligned stage design, visuals, and messaging while engaging volunteers and staff in the creative process.
I developed a comprehensive creative direction plan that blended design, performance, and storytelling. This included set designs, lighting plans, color palettes, and on-screen graphics—all tied to the worship themes. To amplify the brand and deepen audience connection, I also wrote spoken word content for volunteers to perform.
By merging design, technology, and performance, this project transformed worship services into cohesive, branded experiences that engaged both staff and congregation.
Represent RamQuest
RamQuest needed a way to build industry credibility, strengthen customer loyalty, and encourage ongoing engagement with its software and customer portal.
I designed and launched Represent RamQuest, a free customer advocacy program built around gamification, recognition, and community. By giving customers meaningful “Quests” to complete, we transformed everyday interactions into opportunities for advocacy, learning, and brand amplification.
The program engaged over a third of the customer base, boosting retention and social reach while turning everyday interactions—like software updates—into opportunities for advocacy and brand loyalty.
Commitment Matters Podcast
RamQuest wanted to expand its educational reach, engage customers in new ways, and establish thought leadership in the industry.
I created Commitment Matters, an interview-style podcast designed to share insights from industry experts while positioning the company as a trusted resource. Beyond audio content, I extended the value through branded visuals and educational takeaways that deepened engagement.
The podcast attracted up to 200 listeners per episode, built credibility through industry voices, and generated lead opportunities by transforming educational content into shareable, branded assets. By blending content, design, and strategy, the podcast elevated RamQuest’s brand presence and turned conversations into a measurable marketing tool.
Advocate Crew
After RamQuest’s 2014 rebrand successfully repositioned the company and retained 25 key customers, we needed a way to ensure brand adoption across the entire organization—not just within the marketing team.
I launched the Advocate Crew, an internal brand ambassador program that gave select employees across departments both ownership of and accountability for the brand. Through education, visibility, and recognition, we extended brand understanding deeper into the company culture.
The Advocate Crew turned employees into active stewards of brand consistency while also creating opportunities for leadership growth and cross-team engagement. By extending ownership beyond the marketing department, the Advocate Crew transformed brand management from a directive into a shared culture.
Horizon
RamQuest was preparing to launch Horizon, its first SaaS-based production solution and flagship software product. The goal was to generate excitement among key customers, build credibility for a new product category, and ensure a high-impact national debut.
I led the creative direction for a multi-phase launch strategy that carried the product from beta to national rollout. This included customer-focused engagement, ABM campaigns, and immersive trade show experiences—all designed to establish Horizon as the next evolution of RamQuest software.
The launch positioned Horizon as a groundbreaking SaaS product, energized key customers through beta engagement, and created a cohesive brand experience that carried from internal rollouts to a nationwide trade show debut.
Closing Market
RamQuest needed to increase real-time platform usage while building awareness of its integrated partner network among title agents. I designed a multi-channel educational campaign that transformed partner awareness into a game-like, branded experience—an interactive tool that educated and engaged simultaneously. This creative educational gamification empowered users to learn through play while deepening their connections with both the platform and its partners.
The campaign made partner learning playful and memorable—driving platform engagement, delivering usable feedback, and reinforcing brand consistency across print, digital, and experiential touchpoints.