Resurrection Life

- Brand Launch -

Branden and Jenn Petersen moved to New York City after pastoring a Dallas-area church for seventeen years, to plant a new church: Resurrection Life NYC, in the Upper East Side neighborhood of Manhattan. They needed a brand identity that could compete with the noisy city offerings while remaining true to their vision of a place where all could belong. 

With eyes on the longevity success with multiple campuses, they needed visual branding that could evolve alongside their growth and differentiate them as a modern, welcoming tribe. 

©2017 by amyjdesigns

Bulletin Shell

As service-oriented collateral piece, Resurrection Life, NYC needed an inexpensive but on-brand bulletin cover they could customize for each service. Special attention was paid to creating a piece that could handle second-run printing without ink mars.