Resurrection Life
- Brand Launch -
Branden and Jenn Petersen moved to New York City after pastoring a Dallas-area church for seventeen years, to plant a new church: Resurrection Life NYC, in the Upper East Side neighborhood of Manhattan. They needed a brand identity that could compete with the noisy city offerings while remaining true to their vision of a place where all could belong.
With eyes on the longevity success with multiple campuses, they needed visual branding that could evolve alongside their growth and differentiate them as a modern, welcoming tribe.
Used primarily for donor-development, the twelve-page prospectus featured magazine-like layouts to engage the reader their vision for Resurrection Life, NYC.
An important tool for both engagement and collection, Resurrection Life, NYC needed an inexpensive and easily-reproduced connection card.
As service-oriented collateral piece, Resurrection Life, NYC needed an inexpensive but on-brand bulletin cover they could customize for each service. Special attention was paid to creating a piece that could handle second-run printing without ink mars.
From events to service location identification, cultivating apparel, gifts, and signage that could be easily transported was important for Resurrection Life, NYC’s initial budget.
Multi-purpose signage that evoked the brand’s color palette, imagery, and elements of nature was a key design project. This banner was used for promotion events, fundraising opportunities, and service environmental branding.
Resurrection Life NYC’s need for a website that was nimble and easy to edit was paramount so a CMS was the best choice for them. By selecting a low-cost solution and building out various page templates allowed the church to deliver a dynamic user experience without needing to wait on a developer to write code.