Resurrection Life

- Brand Launch -

Branden and Jenn Petersen moved to New York City after pastoring a Dallas-area church for seventeen years, to plant a new church: Resurrection Life NYC, in the Upper East Side neighborhood of Manhattan. They needed a brand identity that could compete with the noisy city offerings while remaining true to their vision of a place where all could belong. 

With eyes on the longevity success with multiple campuses, they needed visual branding that could evolve alongside their growth and differentiate them as a modern, welcoming tribe. 

Prospectus
Prospectus

Used primarily for donor-development, the twelve-page prospectus featured magazine-like layouts to engage the reader their vision for Resurrection Life, NYC.

Connection Card
Connection Card

An important tool for both engagement and collection, Resurrection Life, NYC needed an inexpensive and easily-reproduced connection card.

Bulletin Shell
Bulletin Shell

As service-oriented collateral piece, Resurrection Life, NYC needed an inexpensive but on-brand bulletin cover they could customize for each service. Special attention was paid to creating a piece that could handle second-run printing without ink mars.

BrandAcoutrements
BrandAcoutrements

From events to service location identification, cultivating apparel, gifts, and signage that could be easily transported was important for Resurrection Life, NYC’s initial budget.

Multi-use Signage
Multi-use Signage

Multi-purpose signage that evoked the brand’s color palette, imagery, and elements of nature was a key design project. This banner was used for promotion events, fundraising opportunities, and service environmental branding.

Website Templates
Website Templates

Resurrection Life NYC’s need for a website that was nimble and easy to edit was paramount so a CMS was the best choice for them. By selecting a low-cost solution and building out various page templates allowed the church to deliver a dynamic user experience without needing to wait on a developer to write code.