RQUG

- Logo Launch -

RQUG, the self-governing user group for RamQuest's solutions was ready to better align their identity with RamQuest's rebranded look. Their outdated logo had diminished in value with the rise of event-centered logos, leaving the group without a way to brand group-wide information and leadership wanted to create a "splash" to infuse fresh energy within membership. 

The first step was to create a new logo that partnered with RamQuest's brand assets...then it was time to dive into developing a reveal plan in conjunction with the Annual User Conference. The result was a multi-day celebration of what made RQUG unique, valuable, and fun.

RQUG Logo Concepts
RQUG Logo Concepts

A number of ideas were considered for the new logo.

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RQUG-Logo
RQUG-Logo

The final selection utilized the master brand's typeface and colors, while harkening to the previous logo's three "dot-people" in a new way.

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Lanyard Buttons
Lanyard Buttons

The new logo was celebrated at a mutli-day event, including a lanyard button give-away.

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Logo Ball Fun
Logo Ball Fun

After the logo launch video played, logo'd beach balls were tossed into the audience to foster a festive atmosphere.

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Scavenger Hunt App
Scavenger Hunt App

A multi-day scavenger hunt app was designed to highlight the new logo's message of connection.

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Event Signage
Event Signage

Event signage was also marked with the new group logo to continue reinforcing the new brand.

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