RQUG

- Logo Launch -

RQUG, the self-governing user group for RamQuest's solutions was ready to better align their identity with RamQuest's rebranded look. Their outdated logo had diminished in value with the rise of event-centered logos, leaving the group without a way to brand group-wide information and leadership wanted to create a "splash" to infuse fresh energy within membership. 

The first step was to create a new logo that partnered with RamQuest's brand assets...then it was time to dive into developing a reveal plan in conjunction with the Annual User Conference. The result was a multi-day celebration of what made RQUG unique, valuable, and fun.

RQUG Logo Concepts
RQUG Logo Concepts

A number of ideas were considered for the new logo.

RQUG-Logo
RQUG-Logo

The final selection utilized the master brand's typeface and colors, while harkening to the previous logo's three "dot-people" in a new way.

Lanyard Buttons
Lanyard Buttons

The new logo was celebrated at a mutli-day event, including a lanyard button give-away.

Logo Ball Fun
Logo Ball Fun

After the logo launch video played, logo'd beach balls were tossed into the audience to foster a festive atmosphere.

Scavenger Hunt App
Scavenger Hunt App

A multi-day scavenger hunt app was designed to highlight the new logo's message of connection.

Event Signage
Event Signage

Event signage was also marked with the new group logo to continue reinforcing the new brand.