- Corporate Rebrand -
RamQuest was a booming software company in the early 90’s, but over twenty years the brand had lost much of its impact. Product lines had expanded without hierarchy, leadership had evolved, and a general melancholy enrobed the brand both internally and throughout the industry.
Outside of the equity discovered in the corporate name, no other element was sacred and all were examined as part of a rebranding exercise. New branding assets, voice, and positioning were developed to help convey the new spirit of the company. The new RamQuest emerged to industry-wide applause.