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A Sweet Deal

- Charitable Marketing Campaign -

Pop-Candy, a fictional corporation based on Dylan's Candy Bar, wanted to merge the worlds of candy and art with a non-profit spin. This MFA project delivered a campaign from strategy to finish while featuring a number of multi-media designs. Including tasks such as competitive research, identifying a target audience, defining a message and developing a brand, this project encompasses many real-world marketing scenarios. The final presentation highlights skills such as branded asset tool kits, print and interactive designs and professional writing.

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