Resurrection Life

- Brand Launch -

Branden and Jenn Petersen moved to New York City after pastoring a Dallas-area church for seventeen years, to plant a new church: Resurrection Life NYC, in the Upper East Side neighborhood of Manhattan. They needed a brand identity that could compete with the noisy city offerings while remaining true to their vision of a place where all could belong. 

With eyes on the longevity success with multiple campuses, they needed visual branding that could evolve alongside their growth and differentiate them as a modern, welcoming tribe. 

©2017 by amyjdesigns


Used primarily for donor-development, the twelve-page prospectus featured magazine-like layouts to engage the reader their vision for Resurrection Life, NYC.