A Sweet Deal

- Charitable Marketing Campaign -

Pop-Candy, a fictional corporation based on Dylan's Candy Bar, wanted to merge the worlds of candy and art with a non-profit spin. This MFA project delivered a campaign from strategy to finish while featuring a number of multi-media designs. Including tasks such as competitive research, identifying a target audience, defining a message and developing a brand, this project encompasses many real-world marketing scenarios. The final presentation highlights skills such as branded asset tool kits, print and interactive designs and professional writing.

©2017 by amyjdesigns

Mood Board Sample

Multiple mood boards are developed to hone brand assets. This option was an early draft and focused more on feminine youthfulness. The final mood board featured brighter colors and more playful typefaces.